Advertising Production
NY Lottery
- Agency:
- IPG / Craft
- Role:
- Production Artist / Production Design
The campaign creative was developed at IPG / Craft. As Production Artist, I built the production artwork: preparing mechanical layouts, resizing and adapting the approved designs across digital out-of-home and banner formats, and organizing the final deliverables.
Responsibilities: Built and prepared production artwork, mechanical layouts, campaign resizing and adaptations, and organized final production deliverables across multiple advertising formats.