Self-initiated / Identity / Motion / Product / Print
RIFT
- My role
- Brand identity, product applications,
motion and campaign artwork
Same ground. New angles.
I built RIFT as a complete fictional performance-footwear identity. One split-lightning bolt and a geometric F–T wordmark carry the system from shoe to screen to street. The product, brand and campaign are self-initiated concept work.
Product / 01
Built for the turn.
Side — 1/6
Click to play full screen · drag to turn
Launch film / 02
Same street. New angle.
I extended the identity into a launch film: Ready. Ignite. Fly. Thrive. The mark remains the anchor as the runner and product move through the campaign.
Street campaign / 03
One word per drop.
The system / 04
Five colours. One identity.
One mark
I kept the same split-lightning geometry across the wordmark, product, posters and film.
Two colourways
Midnight and Original share the same bolts and lime grip; the upper changes, not the identity.
One campaign line
Ready. Ignite. Fly. Thrive. gives each letter a job and each poster its own moment.